Every time I read and hear people referring to online marketing for businesses, they appear to approach the topic with big businesses in mind or marketing that is great for national or international audiences; in other words they seem to be so focused on marketing for the likes of John Lewis, Debenhams and Vodafone (like these are the companies that may need help!)… but, what about your local dentist in Northampton? or internet marketing service in Milton Keynes? or possibly your plumber in Buckingham? or that great little coffee shop on the high street within your local town? These smaller businesses that depend upon more locally based customers and clients will go out of business if they do not bring in MORE CUSTOMERS?
With this in mind I want to address some of the issues that face small enterprises and how they can captalise on a growing trend in the usage of the net for searching local services and goods.
The thing is, online competition for local business owners is insanely low. In case you are involved in marketing your small business online, you’re probably expending whole day competing in ridiculously competitive markets. Right the average town and city up and down the country has minimal competition for local search. You don’t need to be fighting with the heavy hitters in your online market devote order to position your company before customers or prospective customers for your geographic area. The reason being there is a huge gap in the online local market place that local business owners can exploit to obtain new clients coming through their doors.
Below I set out a number of the easiest stuff that you can do to create your business more visible online for local search.
You must understand that this internet is one of the primary approach to information gathering. Just think of your personal behaviour. From the last 10 times you required to find some good info, have you pick up the Classifieds? dictionary? see your local library? or did you just ask Google?
With something like two-thirds of all the searches for local business information done online (TMP Directional Marketing 2008) it will make a huge amount of sense to ensure your enterprise is optimised for local search.
So, should you be your small business that provides goods or services for your geographic area, the question you have to ask yourself is……
– Are you currently struggling to have business from your website?
– Maybe you’ve invested a lot in a website that doesn’t get any visitors?
– Can you wish you could get more quality visitors and enquiries?
……if you answered yes to any one of these, then ask yourself, WHY?
With the much scope and chance of small companies to optimise their services for local market, there is no rhyme or reasons why online business generation can not work to suit your needs.
Simple Tips and tricks for Small Local Business Owners to get Noticed on yahoo
1. Obtain your business listed in Google’s Small Business Centre – Being indexed in Google maps and Google local has quickly surpassed the importance of being placed in business directories including the online directory. Ensure your business appears when someone searches your small business name and keywords related to your small business.
i. Begin a business address in the city that you want your site to rank, in case you are targeting a spot which can be not the location of the registered business address. ii. Join a local chamber of commerce and ask for a web link from its site. iii. Perform a search for your target town or city i.e. do a search for “town, city, county”. From your search engine rankings get links from the top pages associated with your target town, city or county. iv. Connect to your Google listing from the website utilizing your target anchor-text. v. Include localised anchor-text in your backlink building efforts. vi. Include keyword terms inside your business description.
2. Reviews Google likes reviews, so encourage your prospects to examine your goods and services publicly to enhance your rankings and provide social proof value for the products as well as services that you simply provide. This can have good results when reviews are put in local discussion forums or on social media marketing and networking sites.
3. News/ Press Releases News, public announcements and press releases to get a business or subject will certainly being to show up more often on the first page of Google’s search results. Some tips to get your business’s news results in Universal Search:
i. Make certain you send our your press releases on the regular cycle. ii Include your target keywords inside the title of the press release and sparingly throughout its copy. iii Use PRWeb and other top press release submission services for online syndication with other sites. iv. Anchor text target keywords inside the press release in your site and other sources. v. Include your target keywords inside your alt tags with any images submitted with your press releases.
4. Video Online video marketing is no doubt among the best methods to present a concept, showcase the advantages of your business, or just simply to obtain your message across within an entertaining way, even if it’s only to improve your business’s brand awareness.
Video results in search engines like google are constantly rising in popularity and visibility, so make certain video content is optimised to your target keyword. Video is also quite possibly one of the easiest ways site owners have in penetrating difficult keyphrases/markets along with technological advances it is actually far more easy today to record, upload and publish video content to the net than in the past before.
They are but some of the simplest and quickest guidelines for obtaining your business presence felt within your local online market. 2009 saw the start of some significant modifications in how Google’s search engine listings organises information using the launch of Universal Search. This can carry through into 2010.
This season, you will begin to see that internet search engine listings will no longer be about ranking for top rated. With Google’s new (launched in early 2009) Universal Search options filtering into how its search engine rankings qqwzcz are displayed, you may be seeing other sorts of web content beginning to appear on its search pages – white papers, images, news, product search, video, blogs, etc.
What this means for businesses is the fact that internet market has radically changed on the last one year. Effectively, Google (which carries over 70% from the online search market) has flipped everyone upside down. Thus the current market is wide open and local search can be exploited more than ever before before. Who you thought was your online competitor yesterday may no longer be your competitor!
For the time being the key to success on the web is diversity marketing. Pay particular awareness of what’s happening in Google’s world, learn to see through Google’s eyes and concentrate your company marketing in media that Google loves. In the event you would like more information about internet marketing service in Milton Keynes or perhaps for the local market or have particular challenges to get more local custom, then we would most likely love to hear from you.